Persona Marketing
MCatch Platform
The MCatch Personas are created by analyzing user engagements, actions and interests, segmenting them into specific interest groups to facilitate effective
targeting and machine learning.
MCatch persona marketing is a remarketing strategy
leveraging engaged user data, look-a-likes and interest groups
Tech savvy
Willing to spend on gadgets
Functional consumer
Technology is everything
Digital Advertising
Social Media
Influencer Marketing
Tech savvy
Willing to spend on gadgets
Functional consumer
Technology is everything
Digital Advertising
Social Media
Influencer Marketing
Self defining
Willing to spend on self
Social consumer
Uniqueness is everything
Digital Advertising
Social Media
Influencer Marketing
Self defining
Willing to spend on self
Social consumer
Uniqueness is everything
Digital Advertising
Social Media
Influencer Marketing
Extravagant
Less willing to explore
Strict but spending consumer
Quality is everything
Social Media & Reviews
Search Advertising
Brand marketing
Extravagant
Less willing to explore
Strict but spending consumer
Quality is everything
Social Media & Reviews
Search Advertising
Brand marketing
Cost efficiency
Willing to try new products
Social consumer
Everyone is using
Social Media & Reviews
Search Advertising
Digital advertising
Cost efficiency
Willing to try new products
Social consumer
Everyone is using
Social Media & Reviews
Search Advertising
Digital advertising
Traditional & conservative
Willing to spend
Loyal consumer
Product credibility
Referral Marketing
Direct Advertising
Branding
Traditional & conservative
Willing to spend
Loyal consumer
Product credibility
Referral Marketing
Direct Advertising
Branding
Parents
Elitist
GenX
Gamer
Care Givers
Integrated with media partners and tracking solutions, our platform allows advertisers to track, monitor, measure and manage media traffic & performances efficiently
• Unique account login access
• Media spend & traffic allocation
• Campaign performance summary
• Comparative data showcase
• Navigation
• Multiple account aggregation &
access
• Campaign based reporting
• Media based reporting
• Multiple cross data reporting
• Graphical & Chart
• Performance breakdown
• Integrated reporting API
(Google Ads, Facebook Ads)
• Simple campaign set up
• Objective based managed
campaigns
• Creative insertion
• Targeting parameters
• Persona selection
• Media preference & API request
• Buying price and model
